Year Published: 2019

Time to Complete: 55 min

Instructor: Justin Jones, Danielle Frate

Learning Level: Fundamental

Primary Audience: Researchers

Prerequisite: None

Skills Domain: Study and Site Management


Interested in learning how to be more creative about patient recruitment strategies?

This is the third of three sessions that focus on successful clinical trial patient recruitment, engagement, and retention.

Congratulations! You’ve been chosen to help develop creative materials for an upcoming clinical research study. You’re in charge of it all: naming the study, crafting key messages and content, designing the look, and developing strategies to successfully engage, inform, and motivate your target audiences. Yikes, that’s a lot! Where do you even begin?

This session will take you behind the creative curtain, sharing observations and insights from industry experts to help you craft the perfect creative approach. Covering everything from research and branding to material development and media outreach, this presentation will provide step-by-step instructions and best practices for developing compelling, effective creative for clinical research studies.

BBK Worldwide’s Justin Jones and Danielle Frate will take you on a thoughtful journey into the creative process – demonstrating how they translate complex science into approachable, patient-and site-friendly content – and how you can apply their learnings to your next clinical research study. So what do you say…want to get creative?

About BBK Worldwide:

BBK Worldwide is committed to transforming the clinical trial patient experience through a combination of services and technology-driven solutions that educate consumers, engage participants, unburden sites, and support sponsors. One of the few remaining corporately independent and full-service R&D marketing firms, BBK has maintained its position at the forefront of patient recruitment and engagement innovation for more than 35 years. An industry game changer, BBK’s patented smart technology TrialCentralNet® drives the company’s innovation while enhancing the patient journey and supporting the study community. Headquartered near Boston, Massachusetts, BBK has partners and offices across Europe and the Asia-Pacific region. To learn more about BBK Worldwide, please visit BBKworldwide.com.

Clinical trial feasibility – it’s a standard part of recruitment planning and essential for predicting enrollment success. Yet so often it’s easy to get wrong, putting timelines and budget at risk. And whether that’s because there’s too great a focus on quantitative factors – such as volume of patients or number of competing studies – it’s clear that study sponsors and sites can benefit from an enhanced approach. This session will present attendees with a new perspective on feasibility models, featuring an approach that combines quantitative and qualitative characteristics to help accurately ascertain a site’s probability of enrollment success. This session will introduce qualitative factors – such as investigator enthusiasm for the investigational compound and study coordinator motivation / bandwidth – to the feasibility conversation. 
BBK Worldwide’s Matt Kibby will present insights drawn from a 20-year career solving enrollment challenges, and he will provide attendees with strategic recommendations for enhanced feasibility and planning. BBK Worldwide’s Jacob Silberstein – a former site coordinator – will bring a feet-on-the-street perspective to the conversation, sharing his experience and insight. 
Attendees will learn to evaluate sites’ enrollment potential using criteria such as staffing capacity, recruitment-mindfulness, database mining procedures, patient panel, study appeal, investigator enthusiasm, and the experience, motivation, and bandwidth of the study coordinator. 
About BBK Worldwide:
BBK Worldwide is committed to transforming the clinical trial patient experience through a combination of services and technology-driven solutions that educate consumers, engage participants, unburden sites, and support sponsors. One of the few remaining corporately independent and full-service R&D marketing firms, BBK has maintained its position at the forefront of patient recruitment and engagement innovation for more than 35 years. An industry game changer, BBK’s patented smart technology TrialCentralNet® drives the company’s innovation while enhancing the patient journey and supporting the study community. Headquartered near Boston, Massachusetts, BBK has partners and offices across Europe and the Asia-Pacific region. To learn more about BBK Worldwide, please visit BBKworldwide.com. 

Learning Objectives

After completing this course, you will be able to:

  • Translate complex science into approachable, patient-and site-friendly content
  • Develop creative strategies to successfully engage, inform, and motivate target audiences
  • Implement best practices for developing compelling, effective creative for clinical research studies

Content Outline

  • Creative Branding: Introduction
  • The Research
  • The Brand
  • The Look
  • The Outreach
  • The Wrap-Up

Resources

  • Lecture Slide Deck (PDF)

Course Evaluation

  • Post-Course Evaluation
  • Course Completion Verification
 This Course is Free