Year Published: 2019

Time to Complete: 40 min

Course Type: Self-paced Online

Instructor: Bonnie A. Brescia; Aaron Fleishman

Learning Level: Fundamental

Primary Audience: Research Team

Prerequisite: Basic understanding of why and how clinical trials are conducted

Course Collection(s): Recruitment and Retention

Interested in best practices for recruiting and retaining patient participants in research?

What are successful strategies for recruiting and retaining patient participants in research?

We know you know. Study after study shows that recruiting and retaining study participants is one of the weakest links in clinical research.

Energize yourself with this interactive course to learn how to adopt a patient-centric mindset for clinical research. Understanding the principles and standards that guide the recruitment, enrollment, and retention of patients in clinical trials is critical to success. As long as research teams focus on what specific tactics will break through the wall of difficult recruitment, this problem will persist. For 95% of studies, solving this enrollment problem is well within reach once we focus on the why instead of the what.

Join our guest instructors from BBK Worldwide, Bonnie A. Brescia, Founding Principal and Corporate Development Officer, and Aaron Fleishman, Director of Market Development, for the first of three sessions that focus on how patient experience drives successful patient recruitment, engagement, and retention.

You will gain insights and techniques to advance their thinking, build skills, and improve performance in patient recruitment in each session.

For 35 years BBK Worldwide, The Patient Experience Company™, has been at the forefront of the patient recruitment industry. Backed by efficacy data and market research, BBK is redefining what it means to be patient-centric within the clinical research industry by educating consumers, engaging participants, and unburdening sites. To learn more about BBK Worldwide visit

Learning Objectives

After completing this course you will be able to:

  • Apply six key principles of patient recruitment to any clinical study
  • Analyze a protocol from a recruitment perspective
  • Consider metrics and mechanisms for reporting on recruitment, engagement, and retention
  • Assess recruitment plans as “living documents"

Available courses

Date Location Type Price
2024 Course: Open January 1 through December 31 Online Self-paced course This Course is Free