Year Published: 2015

Time to Complete: 60 min

Instructor: Susan Koch-Weser, ScD

Learning Level: Fundamental

Primary Audience: Researchers

Prerequisite: None

Skills Domain: Scientific Concepts and Research Design

Learning Objectives

  • Define the purpose of survey research
  • Describe key considerations in designing a survey instrument
  • Identify typesof questions and response options to gather relevant data
  • Discuss pros and cons of data collection modes

Content Outline

  • Considerations for Survey Instruments
  • Determining Measurement Objectives
  • Question Objectives & Writing
  • Memory and Recall Questions
  • Dealing with Sensitive Questions about Behavior
  • Measuring Knowledge
  • Questions about Attitudes, Opinions, and Belief
  • Dealing with Scales and Indices
  • Types of Response Options and Pilot Testing
  • Data Collection Modes


  • Lecture Slide Deck (PDF)

Course Evaluation

  • Post-Course Evaluation
  • Course Completion Verification
 This Course is Free