Year Published: 2013

Time to Complete: 75 min

Instructor: Justeen Hyde, PhD

Learning Level: Fundamental

Primary Audience: Researchers

Prerequisite: Mixed Methods in Health Services Research

Skills Domain: Scientific Concepts and Research Design

Are you interested in conducting qualitative research, but not sure where to begin?

In this second course in our Mixed Methods series, Justeen Kay Hyde, PhD, will describe the design cycle for qualitative research by using case-based examples.

Learning Objectives

After completing this course, you will be able to:

  • Identify core components of a qualitative study design, including the importance of a primary research question and approach to the study
  • Determine the appropriate methods (one-on-one interviews, focus groups, and participant observations) to use in a health services research study
  • Discuss the strengths and challenges in applying qualitative research methods to health-related research questions through case-based examples

Content Outline

1.Core Components of Qualitative Study Design

  • Core Components of Qualitative Study Design
  • Developing Your Research Question
  • Examine Patient Preference & Resources
  • Methodology Approach
  • Phenomenological Design
  • Grounded Theory
  • Ethnography & Emic vs. Etic Approach
  • Case Studies
  • Historical Approach

2. Common Qualitative Methods

  • Common Qualitative Methods
  • Semi Structured and Structured Interviews
  • Developing Interview Guide
  • Qualities of Good Interview Questions
  • Qualitative Interviewing Skills
  • Example of Qualitative Research Interview
  • Focus Group Interview Guide
  • Example Focus Groups
  • Observations


  • Lecture Slide Deck (PDF)

Course Evaluation

  • Post-Course Evaluation
  • Course Completion Verification
 This Course is Free